Townshippers’ new logo reflects promising future while celebrating rich history
Sherbrooke Record · 4 hours ago
by Matthew Mccully · News
By Sharon McCully
Changing a look after decades is a major decision – like shaving a beard after years of sporting a full barb or letting your hair go grey. It isn’t something you decide in a week; sometimes you have to work on it for a year.
Townshippers’ Association decided to change the logo that has been synonymous with English-speakers in the Townships for two decades. That logo, created in 2007 and designed by artist Margaret Cape which incorporated the sun, mountains, water of the Townships, has been a recognizable wordmark for 20 years.
A year ago the association decided it was time for a more contemporary look that reflected the organization’s rich history and continued evolution, while reaffirming its longstanding commitment to the communities.
“This brand renewal isn’t about changing who we are—it is about creating an identity that reflects the people, places, and relationships that are at the heart of Townshippers’,” said Denis Kotsoros, executive director of Townshippers’ Association. “Community has always been at the centre of our work.”
“This began as a modest refresh of our longstanding sun logo, which we loved,” said Michelle Lepitre, director of communications and project lead. “But the new design immediately felt like a true reflection of who we are today and where we’re headed. Saying goodbye to our original sun logo is bittersweet, but we’re excited to carry its spirit forward.”
Each of the seven symbols subtly drawn into the new wordmark designed by graphic artist Kyra Lemay-Voyer tells the story of Townshippers: their heritage, institutions, vitality.
At a pre-launch event held at the Armoury in Bury, staff members prepped for the unveiling by attempting to decipher the seven themes embedded in the new logo. Creative staffers came up with more than seven stories found in the new design which will be featured prominently when Townshippers gather to celebrate Sept.19 in Bury during T- Fest.
- What does the new logo represent?
Woven into the new logo are seven elements that help to tell the story of Townshippers’ Association:
- A tree: Represents our roots in the region and the longstanding presence of English-speaking communities in the Townships. It also reflects our diversity, growth, and ability to adapt and thrive through changing times.
- The sun:A tribute to the sun in the original logo, which has become an emblematic symbol of Townshippers’ Association.
- The rolling hills:Celebrate the iconic landscape of the Eastern Townships while recalling a defining feature of our original logo.
- Water:Represents the lakes and rivers of the Townships that appeared in the original logo, while also symbolizing movement, continuity, and renewal.
- Community and belonging:Reflects the close-knit communities that make the Eastern Townships so special, and the strong sense of belonging that connects us.
- English heritage and culture:Honours the history, culture, and lasting contributions of the region’s English-speaking communities.
- The T for Townshippers:Connects the symbol and wordmark by subtly incorporating the “T” from Townshippers into the base of the logo, placing Townshippers—an organization that has been standing tall since 1979—at the foundation of a design built around community, connection, and belongings.
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